A little thinking.
A better starting point.
Field notes on making things look better, work better and earn their place in the world.
Digital / Field notes
How to brief a business website that has a job to do.
Before the references, the animations and the homepage headline: decide what a useful visit should lead to.
Read the note Anna AI / Production notesA better product-content pilot starts with the product.
What to prepare, what to review and what to measure before turning AI-assisted imagery into a repeatable workflow.
Read the note Applied AI / Decision notesBefore you buy an AI solution, define the exception.
A practical guide to scoping a custom AI pilot—including the moment it should stop and ask a person.
Read the note Content / Search notesWebsite copy that earns the next click.
Clear positioning, useful pages and honest proof are a better starting point than a promise to rank for everything.
Read the note